The charity Parkinson’s UK has this week announced a new “community-first” strategy, as well as a new logo and refreshed brand identity to reflect this.
Explaining its fresh approach, a statement from the charity said: “This means keeping those living with the condition at the heart of its work, as well as those giving them care and support.”
The new strategy is the outcome of a consultation with more than a thousand of the 153,000 people living with Parkinson’s in the UK. Through speaking to this group, the charity identified that “living well with the condition right now is their top priority” in the wake of the UK’s cost of living crisis and the pandemic, which had “huge impacts” on their health.
Accompanying the new approach is a refreshed brand identity complete with a new strapline, ‘For every Parkinson’s journey’, as well as a new Parkinson’s UK logo. The logo incorporates the tulip, which became the international symbol of Parkinson’s after Dutch horticulturalist and person with Parkinson’s J.W.S. Van der Wereld named a tulip variety after Dr James Parkinson back in 1980.
Parkinson’s UK said that the new design identity aims to be “more visible, accessible and relevant to everyone affected”, to reflect the charity’s commitment to “being there for everyone, no matter who they are, where they live in the UK, or at what stage their condition is.”
Caroline Rassell, Chief Executive of Parkinson’s UK, said: “For 55 years, Parkinson’s UK has provided information and support to the Parkinson’s community. … Now we have 153,000 people and their loved ones looking to us for expert advice and help navigating daily life. Updating our brand makes us more accessible and relevant to them, as well as scientists and health and social care professionals. Including everyone in our work means we can continue to offer the right services and ultimately find better treatments.”
Juliet Tizzard, Director of External Relations at Parkinson’s UK, added:
“We’re so grateful to the many people with Parkinson’s for helping to shape our refreshed brand. Their insights and influence give us the confidence that we are doing the right thing: building a strong, inclusive and supportive community, relentless in our mission to have a positive impact on the lives of people with Parkinson’s, today.”
Parkinson’s UK campaigns for improved health and care, funds research into groundbreaking new treatments and runs support services for people with Parkinson’s across the UK.
Read more news and updates about Parkinson’s UK on Parkinson’s Life
